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PhysaFlow
PhysaFlow brand resources

One brand.
Working in harmony.

Our identity, in one place. A practical guide to the colors, type, and assets that make PhysaFlow feel like PhysaFlow.

Browse assets
PhysaFlow brand symbol
01 / Brand essentials

Our colors

Copper brings focus. Blue connects the system. Keep surfaces neutral and use accents with intention.

Core palette · from the brand guide Click a swatch to copy HEX
Use blue-bg (#091525) for dark page backgrounds and blue-bg-deep (#050B14) for modules and calculator panels. Use copper selectively for calls to action, active states, and key points of emphasis. Check contrast for the actual foreground/background pairing; the guide’s color names are not a guarantee of accessibility.

02 / Brand essentials

A recognizable signature

Use the full-color lockup whenever possible. Choose the right version for the background and give it room to breathe.

Full-color lockups
All logo files SVG lockups, monochrome, symbols, and tagline

Use monochrome when color is unavailable. Reserve the standalone symbol for contexts where PhysaFlow is already recognizable. Do not stretch, recolor, or crop the logo.

03 / Brand essentials

Clarity in every character

Inter is our typeface: a modern grotesque with open geometry. Two core weights keep our communication clear and considered.

Inter Light300
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Headlines, subheads, callouts

Inter Regular400
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Body, headlines, labels, buttons

Get Inter on Google Fonts
04 / Brand essentials

Intelligence made visible

Photography reveals the intelligence within physical infrastructure. Favor authentic environments, warm neutral light, deep contrast, and restrained copper accents.

Cooling infrastructure above server racks01

Infrastructure at scale

Monumental scale. Controlled geometry. A clear sense of how the parts connect.

Download image418 KB
Engineers coordinating work in a data center02

Coordinated systems

Compute, power, and cooling working together. Directional movement and purposeful detail.

Download image102 KB
Operator inspecting server equipment03

Human precision

People engaged in real work, with focus, expertise, and intent.

Download image256 KB

Explore all nine original photographs in the Photography collection below.

05 / Brand essentials

Ready for your next project

Download the original files. Open a collection to preview its assets and choose an available format or resolution.

PhotographyInfrastructure, coordinated systems, and human precision9 files
LinkedIn bannersCover images and profile logos15 files
GraphsReady-to-use presentation graphics2 files
Meeting backgroundsBranded backgrounds for video calls4 files
Presentation slides16:9 slide artwork3 files
Business cardsLight and dark front / back artwork4 files
Icons & faviconsAndroid Chrome icon · 192 × 192 PNG1 file
PhysaFlow · Internal brand library